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Program Owners: Taking Down Videos From Legal Tubes As a Marketing Strategy?
Here's my idea and I wanted to get Program Owners and Content Producers opinions on if they think this would be an effective marketing strategy. I know tube owners will not be thrilled with it BUT it could benefit them, too (in the short term and possibly long term).
What if we (the Program Owners) asked our Content Partners (the tube sites) to take DOWN 85% of our content (legally) uploaded older than, say, one month?
Right now, for example, I have 32 paysites (and counting) with about half of them being promoted via the tubes on a weekly basis. Each tube gets 2 videos per site so that's a LOT of content going out. I know the thinking is to "load up" as many promos as possible (the length of these promos has been debated) so that tube surfers/members can visit your profile, etc. People do searches within the tubes to find your videos, producing sales, I know...
But when I look at the views the majority of my videos get I see that those that land on the Homepage of whichever tube I check get the most; videos that only profile-visitors see often get less than 100 views! So obviously being on the Homepage is the Name of the Game here. But if only 10% (or less) of the videos being uploaded actually make it to the Homepage then what are all those (thousands, in my case) of videos doing for me? Not much as far as I can tell.
So what if, instead of thousands of videos the tube surfer was only able to search for and find one? Or three? If he goes to my profile, and sees THOUSANDS, or searches and finds HUNDREDS, then why would he ever click-through and join any of my websites? But if he only found a tiny amount then, I would think, he'd click right on through...
Now again, the tubes wouldn't want this - more work for them, less content, less time on site, etc - but let's remember something: the Goal of a tube site is to sell AD SPACE, banner spots, traffic, dating, cam girls....paysite memberships are 4th on the list (if that). So we - the Progam Owners and our tube site Content Partners - are at cross-purposes when it comes to sales.
The tubes would have to take down our content if we asked them to. Would this then make them NOT want to work with a Program? Perhaps but if more of us did this, purely as a marketing strategy, I feel the tubes would have little choice.
Besides, short-term sales would increase dramatically while long-term sales, at first, would diminish. But, I feel, over time, the gains in sales from a single video's upload - as opposed to dozens or hundreds of uploads - would far outweigh the sales that come from tube surfers finding your content via searches.
And let's not forget that this would make distinguishing between "legally uploaded" content vs. pirated content much easier.
I'd rather make more sales from a single video hitting the Homepage than making a few sales from uploading hundreds of videos. What do you think? Good idea?
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