I'm not convinced very many tubes give a good enough user experience to actually cannibalize would-have-been sales.
I think the paysites have cannibalized their own sales with shady xsales, misleading promo's of no-update members areas, DRM combined with shittily implemented stre (pause) aming, etcetera.
I guess there's a segment that has switched from pay to free, but I think the majority of purchase-less tube traffic were confirmed non purchasers to begin with and consume the free shitty quality, shitty experience porn because they can.
I don't have any numbers, but my personal experience on most tubes is fairly crappy. Some of them do it closer to right though.
Paysites generally do it worse, from what I've seen. It's a mix, of course, and some do it great, and there's always exceptions on both sides.
I think our own industry is to blame, personally. Not so much the tubes. When card bangers are feted and even respectable sites have deceptive xsales ... I mean, how long were those customers supposed to keep coming back and being abused?
I would never put my fucking credit card info into an adult site without having seen the inside and even then I'd think three times and want to use a prepaid or something. And I buy everything you can imagine online. I don't think I'm alone.
An interesting report out of the UK today said something along the lines of .. music piracy actually has not hurt the industry, and it may have actually helped. I didn't delve into the details, but one of the ideas was, all those "lost" sales were unlikely to have been sales in the first place.
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