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As previously stated, unless they own the trademark to the name or they have an LLC incorporated under that name and you don't, they don't have a legal leg to stand on. As far as valuation, the name seems to be pretty diluted already with the majority of the web presence being from a trucking company and a DJ outfit.
Realistically, it is a pretty low-rate domain name, but things are worth whatever people are willing to pay for them.
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