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To answer the OP's original question as to whether or not established filmmakers could do something original, yes, they can. Some do and just choose to do it on smaller levels. Others can, but don't because it is hard to get funding for indy/original stuff and they don't want to use their own money to do this.
Take the Veronica Mars movie as an example.They decided they could do it if they raised at least 2 million dollars. Between Rob Thomas and Kristin Bell they could have easily written the check to make it happen, but they don't want to risk their own money. Don't get me wrong, I think the Kickstarter thing is cool because it allows people to actually back the projects they want to see made, but I'm sure if the were willing to plunk down their own money they could have gotten in made whenever they wanted.
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