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Depends on the tube it's self. Some will have their surfers trained into short clips and others with longer. Longer clips, more perceived valued and more looks. Almost no one watches an entire clip from beginning to end they skip through it for the action that they want to see.
The amount of promotion material should be relative to what you have on the site. If you have 30-40 minute movie, and LOTS of it AND the surfer knows the full scene is that long then a 6-12 min clip isn't bad. Enough for them to see the action and get a taste. Yes some will get off. Others will see the quality, and if it's what they want and hits their button they'll seek out MORE. Personally when jerking off I like the beginning of clips for the setup/girl in her outfit, a little bit of action in a good position and a nice popshot in the right spot.
If it's 12 minutes of the middle part without a popshot there's no way I could get off. But then again i'm picky ;)
Other factors to consider are how rare/sought after the content is and how niched it is compared to the promotional site. There's no blanket answer that really covers all content.
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