Quote:
Originally Posted by pimpware
Those products are aimed for older women who want to look younger.
You can notice the same with anti wrinkle/aging products showing fairly young chicks or dietetic products showing non obese people.

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So would they not get better sales if they had hot older women with greying hair applying the products and then saying "wow, now I am a flawless blonde again in just 5 minutes" - instead of using young models?