AaronM

Interesting business plan there. It's obvious that they have taken some pretty significant steps to go above and beyond what the law requires. This is not something that most shop owners are likely to follow. Personally, I think it's a great idea.

It's a lot like the content business. When I sold to everybody who had a few bucks, I had a lot of headaches. The minute I eliminated the "cheaper" clients and started hand picking those I work with, things got much more simple and I was able to focus more attention on the higher valued clients.

Most gun stores focus on quantity of customers rather than quality. I've seen customers walk out of gun store A due to a long line only to drop 100k at gun store B 20 minutes later. Those same customers return regularly, spend a lot of money, and refer their friends.