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Here are some of my answers that could be useful.
1. They don't know what to expect. They could send 40 unique clicks and get back 10 or 20 or 30 or 40. This depends a lot on the productivity of sites. It is important to track how many site clicks are created by the incoming raw and unique hits. You could have 40 incoming unique hits that created 50 clicks on the site or 40 incoming unique hits that created 100 clicks on the site. What is the productivity of the trader... 100% or 150% or 200%. Usually, the traffic trade script is setup to send back more traffic to the trader that creates more clicks. However, the script can be setup in different ways. For whatever reasons, the traders can be ranked by most clicks, most incoming uniques or most incoming raws. If a site has a lot more traffic coming from search engines or other sources, they could be sending back a lot more traffic back to trades then they received from trades. If the trade script sees one person going to the site and making like 100 clicks, it could be considered a hit bot.
2. They click to galleries. Whatever amount of traffic went to galleries is what would be logged for galleries, wouldn't it. I mean you could have 20% or 50% traffic going to trades or whatever.
3. A good way to calculate could be to stop counting clicks after a unique person clicks more than 5 times.
4. A lot of traders have rules like, minimum 50% or 60% or 70%. Whatever you set your skim %, it depends if you want to follow their rules or not. A lower % traffic sent to galleries could create more traffic that would make your total site traffic grow faster.
5. Take a look at the latest technologies that exist to detect bots. Maybe they thought of something more.
6. I don't think it should roll over to the next day. Keep it at 24 hours. Really, if your site doesn't have enough traffic to send back then it just doesn't have enough. The scripts really are made to react fast to more traffic sent in 5 minutes, 10 minutes or within hours.
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