It certainly is opportunistic, which is good for any business.
They could jump on this if they really wanted to. The Mcdonalds hero campaign.
Give this guy 1000 a month for life.
Each year another hero is voted for either at a mcdonals with a ballot, or online.
Mcdonalds corp of course not one small mcdonald's owner.
I don't know, people love hero stories so could be a big boost to their site once or twice a year.
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