Its got nothing to do with free WOW started to struggle before they alllowed free users to play it. They did that in the hope to attract more players which by the looks of it has not worked. My son played it for years and now he has moved on to much newer games. Same as my younger brother. There are far better games out on the net now which are not only cheaper but some are completly free to play.
Look at Evony as an example, its free to play, yet it still continues to make money year after year.
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