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8. Leveling the Playing Field
Cutts also mentioned briefly that these new changes are geared toward helping the little guy, ?small-medium businesses and just regular webmasters as well?. For the longest time only the top sites that could throw tons of money at buying links made it in the search engines but the Penguin 2.0 update will leave great opportunity in the algorithms to get ranked and still spend a fraction of what the top sites are paying!
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I'll believe it when I see it. In almost every other previous change the big players were effectively exempted 99% of the time while everyone else got it stuck to them at full force.