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I don't write erotica but here is what works for me
1) GET THE ATTENTION OF THE READER: The title must slap the reader's eyeballs
2) QUICKLY CONNECT WITH A NEED: For the reader to read your stuff completely, you have to quickly filter the reader based on the NEED your text addresses. In other words, make it clear that you 'get' the reader.
3) SHOW THE READER THAT YOU HAVE THE ANSWER TO HIS/HER NEEDS: Don't say it, SHOW IT. Use examples.
4) CALL TO ACTION - All content, even 'informative' content, must CALL the reader to action or else it is worthless content.
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