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I see that you're coming at this from a certain point of view, dating sites mostly. But in the world of general webmastering I would have to somewhat disagree with both of your tips. I've found that webmasters who only promote what they themselves like often end up leaving a hell of a lot of money on the table. Case in point: I'm not into bondage or trannies or anything much kinky etc but I've run fetish sites and made quite a chunk from them in years past. My thinking there was basically who cares what *I* like, it's what my surfers are willing to pay for that matters.
Of course I did expend a lot of painstaking effort to make sure the sites/programs I was promoting were worth it.
As for tip 2, don't diversify? Again, in the dating world perhaps it's wise to pick a worthy program and stick to it. But in the general webmaster/affiliate game I can't tell you how many people I've known over the past 15 years who put all their eggs in one basket, then watched as their cash cow went out of business or changed their method of operation, etc, and then had their income stream evaporate instantly. I always had at least 1-2 dozen programs on the go, promoting collectively a hundred or more pay sites. Whenever a site or entire program went down or ceased to exist the effect on my bottom line was negligeable.
Then again I wasn't running just one website. More like dozens. Only promoting what I like or just one program would have been about the worst thing I could have done.
By the way just curious, how many neighborhood kids did that dog in your avatar have to eat to get that fat?
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