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Consider the unique 24h or 7 days too. Hits they got is not uniques, they're bouncied between th sites in circles. So 100 hits are really 30 uniques perhaps, if you select only unique, you get 30 and other 70 they give elsewhere.
Also, they always send some hits here and there to who selects generic traffic which includes a little of everything, you can not really buy it all yourself even if you big highest I think. In general I simply order traffic then check how much I am getting without try to understand why it is so few or so much, that's it.
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