I think you're deluding yourself if you think the average person is willing to pay for porn. Almost everyone knows it's free. Pornhub and sites like it get mentions on mainstream TV now. On the opposite side if a TV show mentions joining a paysite you can expect a hundred comments about "Who pays for porn?" on twitter. Tumblr now seems to tell users to upload "their" porn videos on Xhamster. That porn is free is now the rule everywhere and it's the new customer expectation.
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