Pearl & Dean. The cinemas in the UK have doing it right for years. Branding, product placement and advertising and getting your product out in front of as many eyes as possible. We used to beg affiliates to take what they wanted to use with a 50% cut then the world would end when sites started posting content for free.
The problem is that most adult is still in the Stone Age. 100% raw product and even though Hollywood makes millions on other things other than bums on seats the adult industry were just basically taking one revenue stream at the front door for a raw product. This will change in the years to come that is for certain.
We used to use a take down company and two people at our end almost devoted full time work on take downs too. Utter waste of time and an utter waste of a new audience. Yes it's a fucker when your product and hard work is stolen but rather than grit your teeth and scream at the world just make a few changes to your produc so that piracy (free traffic) works in your favour.
Sounds daft? Well we have been shooting since the mid 80's and our stuff is 100% exclusive so it's easy to put it together to make sales in loads of different ways. Hurts me to see our effort being used by others but changing it to work for us has made far more sense in loads of ways.
Adapt or die? You need to be adapting every day or you are already dead.
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