06-05-2013, 10:01 AM
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Choice is an Illusion
Industry Role:
Join Date: Feb 2005
Location: Land of Obama
Posts: 42,635
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The Little Secret Of The Concert Business
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You might think these concerts sell out so fast because of the high demand for tickets. But the profitable little secret of the concert business is just how small the supply of tickets actually is. In some cases, as little as seven percent of all tickets for an event go on sale to the general public.
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So, why are there so many pre-sales? It?s a business decision. Credit card, fan club and venue lists are valuable consumer data. It?s better to target potential ticket buyers who have the money and interest in a performer to guarantee the arena dates sell out.
That?s important for one major reason: Money.
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If this seems unfair to you, you?re not alone. Lawmakers in New York and New Jersey have put forth bills that would encourage more transparency about how many seats are actually available during public onsales.
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FULL STORY
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Enough Said. 
"Would you rather live like a king for a year or like a prince forever?"
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