Quote:
Originally Posted by Rand
A little clarification is in order here.
Yes, the Epoch form is slightly updated. It reflects our new logo. And yes, the number of payment types "displayed" has changed. Now... instead of displaying, for example, the Visa credit card and the Visa Debit card we simply display the Visa logo. Cleaner form, less confusing. Same for MasterCard branding as well. Otherwise, nothing else has changed. The verbiage, fonts, etc... all remain the same.
And on the subject of the number of payment types accepted, Epoch accepts 39 different payment types. Of course, not all are displayed. You wouldn't offer a payment type specific to Germany if your customer is coming from the US. I welcome you to compare that number and methodology to our competition.
Epoch's smart payment form is quite simply the best in the business. Its design has been the most copied over the years. However it is the technology behind it which makes it the best. Auto-translating into dozens of different languages, 59 different currencies, and offering a geo-targeted selection of payment types specific to each individual customer. Every payment/join form is custom created for your individual customer and the payment types offered even take into account the type of product you offer to ensure optimal throughput.
These changes have had a positive impact on our throughput. We analyze our sales and throughput very carefully, and I can assure you that if updating the logos had an adverse effect on sales we would have reverted back to the old logos immediately.
Innovation is in the DNA in our company, and we continue to forward. We have enjoyed success for over 16 years because we always look to improve our systems and help our clients make more money, and that is what we remain committed to doing.
We don't make changes with a broad swing of the sword. It's more like the precision of a scalpel. Our interests are perfectly aligned with our valued clients. I believe everyone using Epoch as their primary processor is well aware of that fact.
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All well and good Rand, and no one (certainly not me) is questioning your backend, so to speak. All the advantages and features of how your Join forms work are indeed fantastic.
But that is NOT the issue.
How a Join form is displayed is the ENTIRE BALLGAME. What happens on the back end is fine but does not influence a surfer's initial behaviour. How something LOOKS to them does. So offering only 7 credit card options (this what it LOOKS LIKE to the surfer, he doesn't know you have 39 options) is less appealing. Plus, there's an ugly white space where an 8th credit card logo could go to make things look more balanced, at least.
So if you have so many cc options then DISPLAY MORE OF THEM. CCBill displays 11, Epoch could display more. This is important when it comes to cascades, too; a surfer sees the CCBill form with 11 options, gets denied, then cascades to Epoch where he sees....7 options, 4 less than he just got denied for!
No Rand, this is not good and I would HIGHLY encourage you to change your Join forms so that they reflect more of your excellent credit card options. What Epoch considers a more "clean" look is not what I consider to be an effective graphic. You may have data showing this new form converts better for other clients but for MY business I do not like it and should have the option to customize my Join forms so that they display more CC options.
Can we do this Rand?