Quote:
Originally Posted by MisterPeabody
All well and good Rand, and no one (certainly not me) is questioning your backend, so to speak. All the advantages and features of how your Join forms work are indeed fantastic.
But that is NOT the issue.
How a Join form is displayed is the ENTIRE BALLGAME. What happens on the back end is fine but does not influence a surfer's initial behaviour. How something LOOKS to them does. So offering only 7 credit card options (this what it LOOKS LIKE to the surfer, he doesn't know you have 39 options) is less appealing. Plus, there's an ugly white space where an 8th credit card logo could go to make things look more balanced, at least.
So if you have so many cc options then DISPLAY MORE OF THEM. CCBill displays 11, Epoch could display more. This is important when it comes to cascades, too; a surfer sees the CCBill form with 11 options, gets denied, then cascades to Epoch where he sees....7 options, 4 less than he just got denied for!
No Rand, this is not good and I would HIGHLY encourage you to change your Join forms so that they reflect more of your excellent credit card options. What Epoch considers a more "clean" look is not what I consider to be an effective graphic. You may have data showing this new form converts better for other clients but for MY business I do not like it and should have the option to customize my Join forms so that they display more CC options.
Can we do this Rand?
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Peabody, now you went and done gone and smoked way too much weed. You are tripping.
First, I think you are the first person in the known online universe to ever say that you think CCbill has a better form layout for conversions than Epoch does. Most people I know that have seriously tested and analyzed each would say Epoch performs better. The only programs I know that put CCbill ahead in a cascade are, well, um, programs that don't actually test but just follow the CCbill herd imho.
Second, considering how much data Epoch has to draw from to make decisions of this magnitude which would stand to impact their entire processing portfolio you should perhaps give Rand a titch more credit for the effort they make "taking the scalpel" to this part of their operations.
Third, I don't know where you stand in relation to the rest of their clients but if this was something that was effecting every Epoch client don't you think there would've been a major uproar?
Sorry if this comes off sort of harsh - just playing devil's advocate, and as Swirlsgirl can tell you, all the "middlemen" processors are the devil.