Quote:
Originally Posted by Rand
A little clarification is in order here.
Yes, the Epoch form is slightly updated. It reflects our new logo. And yes, the number of payment types "displayed" has changed. Now... instead of displaying, for example, the Visa credit card and the Visa Debit card we simply display the Visa logo. Cleaner form, less confusing. Same for MasterCard branding as well. Otherwise, nothing else has changed. The verbiage, fonts, etc... all remain the same.
And on the subject of the number of payment types accepted, Epoch accepts 39 different payment types. Of course, not all are displayed. You wouldn't offer a payment type specific to Germany if your customer is coming from the US. I welcome you to compare that number and methodology to our competition.
Epoch's smart payment form is quite simply the best in the business. Its design has been the most copied over the years. However it is the technology behind it which makes it the best. Auto-translating into dozens of different languages, 59 different currencies, and offering a geo-targeted selection of payment types specific to each individual customer. Every payment/join form is custom created for your individual customer and the payment types offered even take into account the type of product you offer to ensure optimal throughput.
These changes have had a positive impact on our throughput. We analyze our sales and throughput very carefully, and I can assure you that if updating the logos had an adverse effect on sales we would have reverted back to the old logos immediately.
Innovation is in the DNA in our company, and we continue to forward. We have enjoyed success for over 16 years because we always look to improve our systems and help our clients make more money, and that is what we remain committed to doing.
We don't make changes with a broad swing of the sword. It's more like the precision of a scalpel. Our interests are perfectly aligned with our valued clients. I believe everyone using Epoch as their primary processor is well aware of that fact.
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Interesting way of admitting you implement changes that dramatically affect sales and conversions without extensive testing. What is behind the form is 100% irrelevant when a single line of text, or graphics (look, feel, location, extent that its a distaction from the process), or the number of form fields, layout, look/feel, milliseconds of load time, etc etc etc can cause a -200% change in conversions or a +200% change in conversions.
This is a business of data and statistics... not a business of "innovation". Yours is not one of innovation. Its about simply facilitating a step in the user experience. If data isn't leading the way, you'll quickly find yourself lost.