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I have backsite access to a couple of my sponsors sites... I think there is no general answer...
If i think the FHG's/preview movies/hosted blogs/... do not suffice to promote their site, i just hit them up on ICQ or shoot them a mail explaining why i think their promo content is lacking.
Either they give me better material, give me backsite access, or don't answer at all (and have less sales with my traffic). It's just a case-by-case scenario
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