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We don't produce a lot tools as standard as we find like the OP has said that they just get used by the same people time and time again.
We work with our affiliates to produce whatever tools they want and we've got no issues with affiliates making their own tools from our content either.
Affiliates know their traffic very well, so if they think something needs to be done to drive their users to us then we'll do whatever we can on tools as well as on our end to improve their conversions.
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