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ClickCash has always had a policy of allowing affiliates to create their own custom campaigns providing that the marketing message remains consistent with the site they're promoting.
Very much along the lines of what Mutt said -- as long as the user isn't mislead or the service misrepresented, there's a lot of room for affiliate creativity with our program. I've seen some very creative unique promos that affiliates have made for iFriends that convert really well.
~Emily
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