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Originally Posted by signupdamnit
Yep. In this business climate I would be highly skeptical of any free hosted services no matter what the owners tell you. And Tumblr blogs ought to be for gaining traffic and maybe monetizing (if you go automated). They should not be your main sites or presence.
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I don't think anyone is advocating going all-in on Tumblr. However, by nature it's a great branding tool - i.e. accumulate followers by choice who then can easily share your content with their friends and them with their friends & so on - and I've found from a monetizing perspective the traffic is extremely productive, albeit on a small scale.
Another thing to keep in mind is Google is swinging heavily towards so-called "authority" sites for their results, and this includes photosharing networks like Tumblr & Pinterest. I've noticed a huge increase in those for many of my keywords. If they continue this trend it's a good idea to at least have a presence on many of these services.