Quote:
Originally Posted by signupdamnit
Just keep in mind any blog tagged "adult" will be invisible to Google due to robots.txt. So if your strategy is to build adult blogs on Tumblr for the long term for Google it is a losing one.
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It should be noted that Tumblr has two tiers though: "NSFW" and "Adult". NSFW blogs are currently indexed by Google per Tumblr's TOS (though I haven't independently verified this), in my experience one can *at the moment* publish a NSFW-flagged blog with mostly softcore stuff interspersed with other material. A steady stream of XXX will probably get the "Adult" tag & be hidden from Google. For my vintage Tumblr I also try to give the occasional historical or educational context with the intent of hewing to that NSFW line.
Of course, as you say it's well within Tumblr's rights to change their policies on a whim. And sure, they may phase out all adult stuff or commercially oriented blogs in the near future, the Yahoo purchase was a game changer for sure. But to ignore social networking or other so-called 'authority sites' because you don't have full control of the TOS is to leave a lot of branding opportunities on the table. It's just one facet of modern marketing. The good news is, most of these are free to set up and can be maintained with about 10 minutes/week, so the ROI usually works out favorably.