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This is a great idea and I've seen something similar used on non adult sites for carts (though interestingly many sites dont use it either, so another growth area).
I'd been having a hunt around for something, didnt finish the purchase, but they had my email addy by that time, got a follow up email about the abandoned cart and, for a short time only, giving me a £ off coupon to complete order. very clever. surprised more firms dont use it.
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