defunk is 100% right, the biggest question is actually what type of site/niche/area of the business you want to promote, from there it's simply a matter of narrowing down which sponsor or sponsors you want to use, and those sponsors will provide you with promotional content
as far as choosing a niche, I'd suggest choosing something that you understand and are into yourself, or at the very least an area that interests you. The more you know your product the more you can address your traffic in compelling and effective ways
alongside the sites mentioned above, signbucks.com has a large list of sponsors sorted by category
good luck and welcome to gfy
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