Was this dating or cams? If so give it at least a week to see how the old traffic converts to paid. You can still cut it off if you want but wait that long to see if any convert from what you already sent. 10k uniques with 0 paid is bad but 295 frees is far worse on dating and cams unless you were trying to provide a side incentive for signing up.
Keep in mind that if those frees are real you've probably given the site $0.25 - $1.00 (about $60 - $295 so far) per email lead which they might market to or otherwise sell. So you should be getting something for that otherwise you are helping them for free.
