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Joe Obenberger · 06-30-2013, 05:45 PM

There are a comparative few number of consumer products that are so well designed and made that they have become cultural icons. It's not the glitz or snob appeal that keeps them alive, but the quality of the craftsmanship. Victorinox Swiss Army knives are a good example, Casio G-Force watches are another, as well as cameras from Nikon and lenses from Zeiss. Without dispute, Rolex is part of that list of the best consumer products ever made and that's why we are talking about them here. People who know them respect them.

I got my first, the two-tone Datejust, at the Army PX at Robinson Barracks in Stuttgart during the Cold War. I got it for an obscenely inexpensive price because they guy who ordered it out of the catalog for delivery there got cold feet. So, the PX discounted it from the military catalog price. After I had it on layaway - because an Army JAG Captain's salary didn't permit me to buy it outright - the PX had a special event discounting every item on layaway by 20% if you paid it off that day - and that's how I got it for about $875 when the list price was $2,500 and the military price was like $1,350. It's been in twice for service in 30 years but it still runs like a gazelle and still looks like it did the day I bought it. The green leather and wood box shows more wear than the watch. It's pretty dressy, so a GMT Master has become my everyday watch. I like and respect Seikos and Casios and Sector - I have a few of each, and each has its distinctive best quality and purpose, but none of them feel like a Rolex. Honest. And you should see the look on my dogs' faces when I put them up to their ears! Even they love to hear that movement in action.

06-30-2013, 05:45 PM
Joe Obenberger Confirmed User Industry Role: Join Date: May 2003 Location: Chicago Posts: 466	There are a comparative few number of consumer products that are so well designed and made that they have become cultural icons. It's not the glitz or snob appeal that keeps them alive, but the quality of the craftsmanship. Victorinox Swiss Army knives are a good example, Casio G-Force watches are another, as well as cameras from Nikon and lenses from Zeiss. Without dispute, Rolex is part of that list of the best consumer products ever made and that's why we are talking about them here. People who know them respect them. I got my first, the two-tone Datejust, at the Army PX at Robinson Barracks in Stuttgart during the Cold War. I got it for an obscenely inexpensive price because they guy who ordered it out of the catalog for delivery there got cold feet. So, the PX discounted it from the military catalog price. After I had it on layaway - because an Army JAG Captain's salary didn't permit me to buy it outright - the PX had a special event discounting every item on layaway by 20% if you paid it off that day - and that's how I got it for about $875 when the list price was $2,500 and the military price was like $1,350. It's been in twice for service in 30 years but it still runs like a gazelle and still looks like it did the day I bought it. The green leather and wood box shows more wear than the watch. It's pretty dressy, so a GMT Master has become my everyday watch. I like and respect Seikos and Casios and Sector - I have a few of each, and each has its distinctive best quality and purpose, but none of them feel like a Rolex. Honest. And you should see the look on my dogs' faces when I put them up to their ears! Even they love to hear that movement in action. __________________ Extremism in the defense of Liberty is no vice. . . Restraint in the pursuit of Justice is no virtue. Senator Barry Goldwater, 1964 Last edited by Joe Obenberger; 06-30-2013 at 05:53 PM..