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We have clients that are converting their websites so when a user lands on their page via a mobile device it downloads and looks like an App... the 18-25 year old set almost instinctively download the app..
I don't recommend charging the old $29.99 or $39.99 but it WORKS... we handle the backend and content, updates, hosting etc.....
anyways, we're here to help if folks are looking to try this approach.. I highly recommend it
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