Nothing wrong with taking a certain kind of pride in one's work. Doing fine work and applying an attention to detail is always a good thing, and that kind of pride is the difference between satisfied clients, more sales, etc, as opposed to just doing the minimum and working robotically without any pride whatsoever.
But boastful pride? I've never been the type to broadcast what I do exactly, to anyone. But I'm certainly not ashamed of the work I've done for myself and others over the past 15 years in this business. If you're ashamed you're in the wrong line of work.
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