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It's actually called "The Rule Of Contrast". It can be used in many ways, for good and for bad, and I often use it in my personal life to make myself feel better:
"Well, at least I'm not ________ (insert horrible medical or mental illness here)."
Or you can use it to fuck with people's heads, literally, like they do in penis pill ads:
"Your penis isn't ten feet long? What's wrong with you? ALL real men have ten foot penises!"
Or, it's also been called 'Reverse Psychology":
"No honey, whatever you do, DON'T suck my dick..."
Heh, works with mismatchers and stubborn people who will do the opposite JUST to do the opposite, regardless of what it is. "DON'T jump off that bridge mate!"
LOL Fun with Psychology!
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