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I don't pretend to understand how this will work, so this may not make any sense, but...
...if I were to get internet access from (fill in the blank) service provider, and by default the provider filtered out access to "adult sites" (however that determination is made), but then I could simply "opt-in" as a customer that does NOT want this content filtered out, then I would just simply "opt-in" and that would be that, no?
Again, I don't pretend to know any of the specific details, but if what I wrote above is close to how it would work, then why would you lose traffic or sales?
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