My brother owned a '97 Kia, and it sucked, but that was then and this is now. Kia is excellent. If I were buying, say, a mid-size $20-25k family sedan today, I'd probably going with the Hyundai Sonata only because I like their interiors a little better than Kia's, but Kia's equivalent, the Optima, I think is actually much sharper looking with regard to exterior styling. So it really comes down to ergonomics and appearance in deciding between the two. Otherwise, I think Kia has pretty much caught up to Hyundai's excellent record in terms of mechanical reliability.
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I don't always drink beer, but when I do, I wish I was drinking wine instead.
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