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@NikKay thanks. I do use GA to track events and do get source URL of clicks(for generic banners though) but not entirely sure how to integrate GA with OpenX. I will take a look.
I would prefer something simpler and lighter than OpenX but not too simple like smart spot. I was looking around and found this Ad Manager Pro. Anyone using this? it seems pretty light, simple and with all the good features of tracking.
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