DTK

or frame an issue. for example, turn the Snowden revelations (which weren't a revelation to anyone who's been paying attention for ages) into a referendum on Snowden instead of heavily reporting on the revelations.

"Let's talk about the messenger, not the message."

Mainstream media are nothing more than govt stenographers.

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Arguing whether the Democratic or Republican party is better is like debating which steaming pile of shit is slightly less stinky.