It seems like that might be the next step for porn. Get everyone including the talent (not sure if this is what is happening here but it's only a matter of time) to work for free so you can lower your costs to what lower revenue you are now making from other things.
Eventually industry talent will balk at doing hardcore for $100 a shoot as the prices continue dropping so maybe by making it a hippie-like "free love" "no copyright" thing you might be able to get some people to participate still.
No affiliates. No paid producers. No copyrights. No paid talent. Just volunteers working on a movie with a watermark selling dick pills in the bottom right hand corner.
I'm not sure this is what they are going for (details are scarce right now) but knowing this industry I wouldn't be surprised at all. It'll be interesting to see.
edit: somehow I get the feeling I just gave someone an idea.