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Having a retail business to consumers is so vastly different than what you are doing now, why would you change?
People fail in business because they stop doing one thing, following the money! You have something that is successful, so figure out how to make it more successful.
Open up another location 20 miles away.
IMO, worst idea you could ever do is to change a business model that is working and producing revenue and attempt to chase something you know zero about.
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