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hollywood must have a software algo to calculate out these sorts of things for blockbusters, plug in all the #s to get the required bottomline and the actors are named that can contribute to that. i gotta believe affleck's name rose to the top due to argo because i just can't see how studio execs would come up with this.
they need some spidie sense to root out an unknown to play batman, just like they did with spiderman.
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