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Mutt · 08-24-2013, 03:34 PM

It's how they've configured the definition of a 'unique' click - the looser the definition the more uniques that will be counted, the stricter the definition is the lower the unique count will be.

If a program sets their unique cookie expiration to 24 hours a surfer might visit the tour 3 different days during a week and you'll see 3 uniques counted, if the program sets their unique cookie expiry to 7 days you'd only see 1, the original visit, counted as a unique.

Easy for a program to show a great conversion ratio when you count less uniques. CCBill client admin gives program owners lots of options on how to count uniques.

I think I set mine for 3 days expiry.

08-24-2013, 03:34 PM
Mutt Too lazy to set a custom title Industry Role: Join Date: Sep 2002 Posts: 34,431	It's how they've configured the definition of a 'unique' click - the looser the definition the more uniques that will be counted, the stricter the definition is the lower the unique count will be. If a program sets their unique cookie expiration to 24 hours a surfer might visit the tour 3 different days during a week and you'll see 3 uniques counted, if the program sets their unique cookie expiry to 7 days you'd only see 1, the original visit, counted as a unique. Easy for a program to show a great conversion ratio when you count less uniques. CCBill client admin gives program owners lots of options on how to count uniques. I think I set mine for 3 days expiry. __________________ I moved my sites to Vacares Hosting. I've saved money, my hair is thicker, lost some weight too! Thanks Sly!