With display advertising on mobile getting a lot of un-intentinal clicks by users, we created a simple ad formats our publishers use; we supply our publishers with a simple to integrate script they add to their site which alerts users of a mobile offer. This text-based ad gets a much higher CTR than customary display / banner ads; since frequency capping can be applied user may see 1 popup in a lifetime so it is almost an almost non-intrusive format allowing more space for content as well as simply adding another ad position to your site.
It's a perfect solution for publishers without a mobile friendly site, with content non-relevant to mobile or publishers simply looking to earn more from their mobile traffic.
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