I thought I would respond to my own message so it has at least 1 response.
BTW: this does generate revenue and is being used today by a major large company mentioned on this site frequently.
The idea originates from mobile "phone sex" and expanding those methods to your existing subscriber base to create more mobile usage and conversions.
Perhaps too ambiguous for this post to generate interest, but there's money to be made and once someone proves this out others will follow.
Have a great holiday weekend!