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In my experience, a lot of surfers have a preference for a specific billing company and CCBill does seem to come up well here as a join page surfers trust.
BFT3K suggested a useful idea and something which CCBill could afford to outsource cheaply or otherwise use minimal resources to do.
C4S is almost precisely the same thing as an IPSP except they take like 40%, which makes that 15% or whatever seem pretty sweet.
CCBill did used to have a sort of database for finding other CCBill sites by keyword, but almost nobody put any keywords into the system, and it had a kind of awful UX. So they are not wholly opposed to the concept, just could do with something more robust.
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