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wizz · 07-03-2003, 12:44 PM

[QUOTE]Originally posted by Donnie Gangsta

Anyway, based on past precedent (strictly in my experience), a 1% CB threshold is very hard to maintain, whilst utilitizing some of the more aggressive marketing techniques that have came in vogue in the past two years. Granted, I do feel that it is possible for a site which follows a simple flat rate membership model, or even a per trial model with proper customer support can stay below this arbitrary threshold.

So, does anyone have any real opinions on this subject?

So to sum up -- Two questions:

How are high volume sites plaining on getting below 1% (Losing cross sales, better members areas, different billing models, etc)?

We have been helping clients with chargeback problems for some time now. None of our clients have ratios over 1% and if your paysite is operating ethically -- canceling accounts when
customers request it, disclosing that transactions are recurring, and making cross-selling very obvious -- there is no reason for chargebacks to be above 1%.

We have clients that go some months with 0 chargebacks. These aren't tiny sites either. Just last month, one of our 2000 member sites had 0 MasterCard chargebacks. Their Visa ratio was 0.5%. When our clients do get chargebacks, we call the cardholders and ask them what the problem was.

Usually they just forgot about the charge and we convince them to drop the chargeback.

We work with the clients, making contact with them trying to find out what happened.

07-03-2003, 12:44 PM
wizz Confirmed User Join Date: Jun 2003 Posts: 634	[QUOTE]Originally posted by Donnie Gangsta Anyway, based on past precedent (strictly in my experience), a 1% CB threshold is very hard to maintain, whilst utilitizing some of the more aggressive marketing techniques that have came in vogue in the past two years. Granted, I do feel that it is possible for a site which follows a simple flat rate membership model, or even a per trial model with proper customer support can stay below this arbitrary threshold. So, does anyone have any real opinions on this subject? So to sum up -- Two questions: How are high volume sites plaining on getting below 1% (Losing cross sales, better members areas, different billing models, etc)? We have been helping clients with chargeback problems for some time now. None of our clients have ratios over 1% and if your paysite is operating ethically -- canceling accounts when customers request it, disclosing that transactions are recurring, and making cross-selling very obvious -- there is no reason for chargebacks to be above 1%. We have clients that go some months with 0 chargebacks. These aren't tiny sites either. Just last month, one of our 2000 member sites had 0 MasterCard chargebacks. Their Visa ratio was 0.5%. When our clients do get chargebacks, we call the cardholders and ask them what the problem was. Usually they just forgot about the charge and we convince them to drop the chargeback. We work with the clients, making contact with them trying to find out what happened. __________________ SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.