Originally Posted by robwod

Agreed. However one of the most asinine comments I keep seeing in these sorts of threads are webmasters suggesting to redirect anyone using an adblocker to some sort of "educational page". The reality is, adblockers are not new, and certainly not going away anytime soon. You have one segment of a publishing community looking at ways of defeating adblockers in a futile game of cat and mouse while others are recognizing that a likely more productive use of time is in finding ways to re-engage a surfer using such a tool -- via fallback css advertisements, as but one example.

Heck, I see people suggesting turning off comments on blogs instead of getting a free WordPress/Akismet API key and engaging their surfers who leave comments. I can't count how many times we've turned comments into a discussion that have led to multiple sales. We've even had the discussions reach a point where the models themselves have come on and gotten involved and engaged their fans directly -- either they found it via SE's or one of their fans sent a link to the comment discussion. Not to mention the extra SE weight that comes with active content that gets shared via discussions.

Opportunity is right in front of most people, just some do not recognize it at first or simply do not want to do the work (i.e., build and forget is their preferred method). I prefer long term sustainability.