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John, the best piece of advice I was given was from Infoseek themselves years ago (I called them and spoke to their tech department, among other SE services -- alta vista, etc). I was told, by every one of them, "focus on content, focus on user experience, and keep it all relevant, including your links".
ALL of them told me the same thing... they were all satisfied with their own results, they just had to keep updating because of the people trying to spam the results. I think this is the vicious cycle Google is experiencing -- they have to keep making changes to stay ahead of the neverending stream of spammers -- and the end result is legit sites getting sometimes caught in an ever widening net.
Proper SEO and relevance is a long term investment. In fact, I'd argue relevance is more important than it has been in the last several Google algo updates.
There's a lot of self-professed seo experts on all forums. My advice would be to focus on relevance as a priority, more especially with any links you buy. And yes, backlinks do work, and even moreso when the sites you are buying from are being linked from other quality sites and authoritative sites.
Good luck with getting back to business.
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