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Originally Posted by neeko
Very well written article!
With apps and the younger generation of business people coming up, I think we will see more mainstream in adult.
ROI is the name of the game!
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Of course, it will be good for publishers and few smart performance advertisers.. but working the ROI game may be hard if they play the branding game.
It happen a lot in mainstream, Its very hard to work with performance campains on large mainstream sources, when you fight with big Corps who are spending their branding budgets.
In the first days of TV advertisement it was all about ROI.. now its all about branding.
up to 80% of TV ads get a negative direct ROI.