Quote:
Originally Posted by Niktamer
Of course, it will be good for publishers and few smart performance advertisers.. but working the ROI game may be hard if they play the branding game.
It happen a lot in mainstream, Its very hard to work with performance campains on large mainstream sources, when you fight with big Corps who are spending their branding budgets.
In the first days of TV advertisement it was all about ROI.. now its all about branding.
up to 80% of TV ads get a negative direct ROI.
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Yes.
If you can brand to 100M people at a cheaper cost... any way you look at it , that's smarter use of a budget.