We just posted the third and final chapter of our series on banner placement in our official CrakRevenue blog. Here it is:
Tip # 3 ? Lead, Don?t Mislead
When you post an ad banner, your first goal is to get visitors to click on it.
(We already dealt with that aspect in Part 1 and Part 2 of this series).
But the banner?s job doesn?t stop there. A good, efficient banner should lead visitors a little bit further.
Once visitors click on a banner and are taken to a specific offer, there?s still one crucial action left for them to do:
they have to whip out that credit card and buy products?that?s the ultimate goal!
If you are getting clicks but no leads or conversions, that may be a sign that your banner isn?t quite doing its job right.
So how can you make your banners finish the job?
They need to have the same qualities as a good salesman: convincing but honest.
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