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Hi,
You look like a complete newbie, so I suggest one thing - STOP SPENDING MONEY - people will rip you off. You need to go and learn the basics yourself. I suggest a site - blackhatworld.com. It has a lot of smart information about SEO, making a sale (for you this would be getting returning visitors), just go check things out and expand your views. After that, you will know better what to do with your site.
Focus on customer experience and offer them things they want to see and want to come back for. "SEO" changes all the time and don't be a victim of marketing gurus who tell you anything to get your money. You need someone who you can trust, but you can only turst yourself, so it's better to learn on your own.
Good luck on your journey!
What script are you using on your site btw?
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